Keeneland
Life’s Work

Thoroughbred racing may be known as the sport of kings, but for thousands of hardworking men and women behind the races, it’s their life’s work.

As an ode to the Thoroughbred community, our ‘Life’s Work’ campaign launched with Keeneland’s first ever national TV spot and continued for years.

It is now an ongoing oral history project in partnership with racing’s most prominent publication, the Thoroughbred Daily News.