A&W
The Cod Collection

Every kiss begins with cod.

In a year where lent began on Valentine’s Day, we had no choice but to promote A&W’s lent-friendly Cod Sandwich with a diamond engagement ring…made from the cremated remains of said cod sandwich.

Along with the 1 carat diamond ring, we completed the collection with an opal necklace, charm bracelet, cufflinks and earrings made from A&W menu items.

The campaign brought in 25,000 new members to A&W’s Mug Club and drove an increase in store traffic for BOGO Cod Sandwiches.

Two chicken sandwiches with lettuce and sauce flanking a jewelry set on an orange satin cloth, including a ring, necklace, bracelet, cufflinks, and A&W branded box.
A ring with an orange gemstone embedded in sand, A&W logo in the background.
“A&W Restaurant Made A Diamond Ring Out Of Cremated Cod Sandwiches”
A&W promotional sign for "O-Fish-ial" BOGO cod sandwiches on February 14, 2024, featuring hands holding sandwiches and a QR code.
A&W root beer float in a mug with a pair of dangling earrings on the rim.
Close-up of two people embracing, each with well-groomed nails. One person wears an orange-tipped manicure and a rose-gold ring, the other has pink nails. A bracelet and necklace are visible. A&W logo displayed in the corner.