A&W
Floats for Life
A&W is America’s oldest franchised restaurant. In celebration of the iconic brand’s 105th anniversary, we created a new permanent promotion for its day-ones:
Free root beer floats for anyone over 100…for life.
The campaign, which featured granfluencer “Baddiewinkle” and two World War II vets, picked up 1.5 billion earned impressions, 1 million social views and 100k social engagements.
“Over 100?
A&W Is Giving Centenarians Free Root Beer Floats For Life”
VisitLEX:
The World’s First Interstellar Tourism Campaign
Lexington, KY is one of the friendliest places on Earth. To prove it, VisitLEX beamed a coded advertisement to the TRAPPIST-1 star system 40 light years way inviting extraterrestrials to visit Lexington.
News of this world-first earned VisitLEX 3 billion impressions across 1,100 placements, including the front page of USA Today Weekender, Washington Post, People, The Drew Barrymore Show, Popular Science and more.
“A message beamed into space invites aliens to Lexington, Kentucky”
“Lexington invites extraterrestrials to swing by in an offbeat, innovative marketing campaign”
“An ad so witty and so whacky it might just break through the noise”
VisitLEX:
Horse Kicks
To get new audiences talking about Lexington, KY, we partnered with a local sneaker artist to create the world’s first sneakers for horses.
What started as a stunt to promote Lexington as the Horse Capital of the World became a real business that continues to grow.
We launched during the Breeders’ Cup World Championships, which was hosted in Lexington, with a pop-up retail display in the city’s busiest intersection.
At launch, this campaign pulled in 3 billion earned impressions across 274 placements.
It was featured on Jimmy Fallon, Washington Post, USA Today, People, BBC, CNN, NPR, New York Post and in social feeds around the world.
Awards: Ad Age Small Agency Experiential Campaign of the Year (Gold), Clio (silver), Shorty (Gold), Adrian Awards (Platinum)
“Kentucky Man Makes ‘Horse Kicks’ — Sneakers for Race Horses ”
“Custom Nikes, Adidas for horses: This Kentucky sneakerhead is extending ‘drip’ to hooves”
“Regalereste un paio di Jordan al vostro cavallo? ”
A&W
Burger, Floats
& Then Some
Remember that painfully awkward first first date? Or a victory meal after beating the snot out of a team in little league? Or the totally predictable moment where your wife who said she wasn’t hungry steals a fry?
Those are the kinds of moments you get at an A&W. All shared over its iconic all-beef burgers and Root Beer Floats.
In its first brand campaign in decades, we put a modern spin on the kinds of nostalgic moments that have endured A&W to generations of fans.
Busch Light x Jack Links
Always Good Together
Beer and beef jerky…name a better combination.
It’s so good, you might just miss a once-in-a-lifetime opportunity at that million-dollar-photo.
This campaign brought together two iconic campaign mascots to promote the iconic pairing of Busch Light and Jack Links.
Director: Pete Marquis.
A&W
The Cod Collection
Every kiss begins with cod.
In a year where lent began on Valentine’s Day, we had no choice but to promote A&W’s lent-friendly Cod Sandwich with a diamond engagement ring…made from the cremated remains of said cod sandwich.
Along with the 1 carat diamond ring, we completed the collection with an opal necklace, charm bracelet, cufflinks and earrings made from A&W menu items.
The campaign brought in 25,000 new members to A&W’s Mug Club and drove an increase in store traffic for BOGO Cod Sandwiches.
“A&W Restaurant Made A Diamond Ring Out Of Cremated Cod Sandwiches”
Keeneland
Life’s Work
Thoroughbred racing may be known as the sport of kings, but for thousands of hardworking men and women behind the races, it’s their life’s work.
As an ode to the Thoroughbred community, our ‘Life’s Work’ campaign launched with Keeneland’s first ever national TV spot and continued for years.
It is now an ongoing oral history project in partnership with racing’s most prominent publication, the Thoroughbred Daily News.
